Preliminary preparation is very important when searching for an American agency.
Amesin has introduced many Japanese companies to American distributors in the past. At that time, many American distributors wanted some products to be handled, while others did not.
The difference was due not only to the attractiveness of the products and the size of the company, but also to how well they were prepared in advance.
The following is a typical one.
• English website
• English presentation materials, product description
• Overview of US marketing plans and suggestions for promoting products or services
• Draft agency agreement
• Understanding of pricing and commissioning systems in the United States
• Understanding shipping conditions and international logistics
• Can travel to the US if necessary
When these are well prepared, the choice of distributors in the United States will increase. Experienced and competent agents and Reps carefully select which products from which companies to sell and enter into contracts.
Being well-prepared and contracting with a fascinating agency will greatly improve your business success in the US market.
