Due to the spread of coronavirus infection, attention is being paid to “online” and “digital”. Businesses are required to use digital in an online environment and maintain good contact with customers. Therefore, “digital marketing” is receiving more attention.
By making full use of digital marketing, companies can utilize all digital data and touch points. On the other hand, in a rapidly changing world of technology, trends are constantly changing, so you need to stay on top of the latest technology. So what are the notable trends? This time, we will introduce the latest digital marketing trends in the United States, where the latest technologies are being used quickly worldwide.
Future Trends in Digital Marketing in the United States
It is no exaggeration to say that the popularity of smart devices among customers is the driving force behind digital marketing. Companies have more touch points with their customers and more channels to connect with. To strengthen that connection, you should consider using search engines, social media, digital advertising, and AI.
① Voice search is becoming more popular
Voice search, also known as voice-enabled, allows users to search the Internet, corporate websites, or apps using voice commands. Researchers predict that more than half of Internet searches will be voice-based in 2020. To date, more than 60% of smartphone users use voice search at least once this year. As a result, one of the best strategies for business growth in 2020 is to adapt content and create information on a website that answers FAQs or frequent searches. Having long-tailed terms and full phrases searched will be the best way for businesses to create and optimize content.
② Hashtags and emojis on social media are becoming more effective
Hashtags and pictograms are also used in digital advertising. And hashtags and emojis are a staple of social advertising. Studies show that emojis increase viewer engagement on Twitter by over 25% and by nearly 60% on Facebook.
③ Use of AI
As a digital marketing trend in 2020, the use of AI can be mentioned. Today’s marketing requires companies to tailor their marketing strategies to their customers, rather than follow similar marketing strategies. Companies can use AI to provide consumers with a personalized experience.
AI marketing is used not only in the food and beverage industry but also in the fields of life sciences and healthcare. Foodservices can also use AI to predict optimal delivery times for their products.
By using search engines, marketing using social media, and new interfaces such as AI, we enable digital marketing that keeps pace with technology trends. You will be required to read the trends in the United States quickly and set your marketing strategy.
